CapCommerce Sell your brand
A still life of products from Cap Commerce brands arranged on stone plinths

A house of e-commerce brands

We build, buy, and run the brands people reorder.

Cap Commerce acquires profitable direct-to-consumer and marketplace brands, then gives them the supply chain, media, and talent of a company many times their size — without losing what made customers love them.

Our focus Talk to our deals team

Our focus

Brands that make everyday life a little better.

We only invest in brands whose products genuinely improve people's lives — things customers rely on, recommend to friends, and come back for. If a product doesn't earn its place in someone's day, it doesn't belong in our portfolio.

  • Useful first. Products that solve a real need, not a passing trend.
  • Honest by default. Clear claims, quality materials, and fair prices.
  • Built to last. Brands that grow through loyalty, not just ad spend.

How we work

Acquire with conviction. Operate with patience.

We're not a fund with a five-year clock. We buy brands to own them, and we measure ourselves on customer lifetime value, not quarterly flips.

  1. 01

    Acquire

    We look for products with real repeat demand, honest margins, and a founder who cares where the brand goes next. Diligence is led by operators, not a rotating cast of analysts.

    Fast, founder-friendly

  2. 02

    Integrate

    After closing, we move the brand onto our shared stack: consolidated freight, 3PL network, finance, and analytics. Customers see nothing change except faster shipping.

    Seamless transition

  3. 03

    Scale

    A dedicated brand lead pairs with our central growth, creative, and marketplace teams to expand into new channels, new products, and new markets.

    Long-term growth

A team member packing an order in a fulfillment center

Operations

The infrastructure a single brand can't afford alone.

Each brand plugs into shared capabilities built and run by Cap Commerce. Scale lowers costs; specialists raise the ceiling.

Supply chain & sourcing
Trusted manufacturing partners, pooled freight, and demand planning that keeps best-sellers in stock.
Fulfillment network
A shared warehouse and shipping network that gets orders to customers quickly and reliably.
Performance marketing
In-house media buyers running paid social and search, with learnings shared across every brand.
Checkout & retention
Optimized checkout flows, subscriptions, and upsells that turn first orders into lasting customers.
Creative studio
Photography, video, packaging, and lifecycle email produced in-house — on-brand and fast.
Data & finance
One warehouse for every order, ad dollar, and SKU, so decisions are made on contribution margin, not vanity metrics.

Platforms we sell on

Built on the commerce stack we know best.

Our brands run on proven storefront and checkout platforms. We know them inside out, so a brand built on any of them plugs straight into our operations.

  • Storefront WooCommerce

    Flexible, open-source storefronts built on WordPress.

  • Storefront Shopify

    Fast, scalable direct-to-consumer stores.

  • Checkout & funnels CheckoutChamp

    High-converting checkout pages, funnels, and upsells.

  • Subscriptions & billing sticky.io

    Subscription billing and recurring-order management.

Team members reviewing product samples and packaging proofs

“Great brands are rarely limited by product. They're limited by bandwidth. We exist to give it back.”

For founders

Your brand deserves a buyer who'll still be here.

Selling a company you built is personal. We keep the process fast, the terms clear, and the brand's identity intact.

What we look for

  • Established revenue and a loyal customer base
  • Profitable or clearly near it, with healthy gross margins
  • A proven operating history
  • Repeat purchase or strong review velocity
  • Sold through Shopify, WooCommerce, or a dedicated checkout platform
  • Products that are defensible — brand, design, or formulation

Ways to partner

Full acquisition

Clean exit with cash at close. We handle the transition and keep your team informed every step.

Majority partnership

Take chips off the table, keep a stake, and share in the upside as we scale together.

Founder-operator

Stay on as brand lead with our platform behind you and performance-based earnouts.

  1. Step 1Intro call & data review
  2. Step 2Letter of intent
  3. Step 3Operator-led diligence
  4. Step 4Close & transition

Start a conversation

Tell us about your brand.

Share a few details and someone from our deals team — not an automated sequence — will get back to you. Everything you send is confidential.

Prefer email? [email protected]

Careers

Operators wanted.

We're a team of brand builders, buyers, marketers, analysts, and makers who like owning outcomes. If that sounds like you, we'd like to hear from you — even if you don't see a role that fits yet.

[email protected]